Affinity Card

A kind of credit card linked to an organisation other than the issuing bank

An affinity card is a kind of credit card which is co-branded by both the issuing bank and another company, charity or organisation, and with some sort of loyalty or rewards program relevent to the co-branding.

An example would be a card linked to a hotel chain, where holders of the card could build up points in a reward scheme that can be redeemed at that hotel.

Another example is a charity card where 'cashback' is paid to the charity everytime the card is used.

Sports-related affinity cards are also increasingly popular, where the credit card carries the logo of the team that the holder supports, and the cashback earned when the card is used is given to the team in question.

One of the biggest issuers of affinity cards worldwide and in the UK is MBNA who issue hundreds of different affinity cards linked to everything from football clubs to airlines.

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